Two hotels. A more memorable experience.
In early May, we launched our new website along with an updated visual identity for Freys Hotel and Corner Hotel—a project that has been a key part of our development journey over the past year.
The background to this project was the transformation we underwent, during which Hotel Lilla Rådmannen changed its name to Corner Hotel. In connection with the name change, we also saw a clear need to create a stronger and more cohesive structure for our brands and our digital presence.
In the past, guests found it unclear that Freys Hotel and Hotel Lilla Rådmannen were two separate hotels with their own identities and styles. At the same time, we wanted to maintain the sense that the hotels belong together under the Freys Hotels umbrella. It was therefore important for us to create a solution that allows guests to easily understand the difference between the hotels, find their way, and still enjoy a consistent experience.
Together with Tankbar , we have therefore developed a new shared web platform for Freys Hotel and Corner Hotel and further refined our visual identity. The result is a clearer and more cohesive digital experience focused on inspiration, booking, and accessibility.
The work has included, among other things:
- New visual identity for Freys Hotels
- New logo for Corner Hotel
- New logo for Freys Hotel
- A subtle update to the Frey's Hotels logo
- Joint website for both hotels
The visual identity has been developed to create a more cohesive and modern look, while allowing each hotel to retain its own personality and character.
We are very pleased with the results and would like to extend our sincere thanks to Tankbar for their creative, responsive, and professional collaboration throughout the entire process. They have done a fantastic job of helping us clarify our brands and create a modern digital experience that reflects who we are today.
We hope that the new website will make it even easier for our guests to discover both Freys Hotel and Corner Hotel —two hotels with their own distinct identities, united under the Freys Hotels brand.
